La empresa que imprime las figuritas dice que el boom es por los adultos
El gerente de marketing de Panini garantizó que habrá figuritas para todos y todas.
Tal como plantea un video viral de un humorista, que pide que impriman figuritas en lugar de billetes, la empresa Panini asegura que el boom de las figuritas del Mundial se debe a una ola de adultos que decidieron volcarse a los kioscos.
“Este fenómeno de demanda se da porque más adultos están coleccionando”, dijo Nicolás Sallustro, gerente de marketing de Panini, en una entrevista con Radio Rivadavia. Y agregó: “Es algo que viene de varios mundiales”.
Sin embargo, Sallustro garantizó que habrá figuritas para todos y todas, y dijo que el balance recién podrá hacerse en diciembre. “Lo que pueda estar pasando es un corrimiento en el consumo”, explicó.
En la misma entrevista, el gerente de Panini aseguró que no hay figuritas difíciles. No le creyeron mucho.
Last updated: January 13, 2022
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